2008

If Think Tank is NOT Pick Fresh, What Up with this . . .

Excerpt from the SF Business Journal about Fresh Produce/Pick Fresh

Ted Heeren, co-owner of Fresh Produce, said that nontraditional advertising, which includes word-of-mouth, guerrilla and buzz marketing, is more interesting and less invasive.

 

Their concept is to pull in a talented pool of freelancers instead of hiring full-time employees. “It’s sort of an anti-agency,” Heeren said.
The cooperative leads to more original thinking, he said.
“We worked in a traditional agency,” Heeren said. “There was this lack of freedom. It seemed like there must be a better way.”

 

Q: Where would you like to see the business in five years?
Heeren: “On Madison Avenue. … Kidding. … My romantic and naive vision is that in five years we have a little farm outside of town where we develop the latest and greatest communication art of all time. We make the barn into a think tank. The silo is a studio. And when we’re done for the day, we hit the garden for some weeding. I would also like to have a few chickens out there. My dad raises a breed that actually lays colored eggs. Maybe he’ll donate a few.”
Hart: “I’m sure we’ll be in a new location. … We’re outgrowing our current home. But my hope is that five years from now, we’re developing deeper relationships with our current clients, growing right and still enjoying a small, tight-knit group of people that love to hang out together.”

 

Dr. Homan Horse Farmer once again skirts accountability

Hey Pam, kinda sounds like you were not doing your job. Better polish up your resume.

And School Board President Daby thinks ‘they will talk about it’ in the next meeting? I hope you will talk about relieving Pam of her duties. This isn’t the first time she has had a different set of rules for a different set or people. Remember her horse farm, or the sick kids? Will she ever learn? I agree with the Shopping News Lawyer, they didn’t do anything wrong, just trying to make a buck, it is the school’s reponsibility to check content. What if there was an ad in there for Annabelles? Betcha that would have been yanked.

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