I got this masterpiece in the mail today, as a person that has worked in advertising and direct mail, I don’t even know where to begin.
First off, it is obvious there wasn’t much planning done before mailing this out. Notice the smear at the top, red ink, if not dry, smears easily especially on gloss cover stock. This mailing was probably sent out right after the piece was printed. The text under his 3 p’s is way to small. He also seems to be taking credit for what ALL of the council did together. Also notice on the perforated tear off part, it is not a BRE, so you have to donate postage to Vernon’s campaign in order to send him his concerns. He should have made this postage paid and he would get a bigger response, I’ll be surprised if he gets any.
Like I said above, little planning went into this mailer, notice the barcode sprayed across it. There should have been a wider margin to accomodate for the barcode, looks very sloppy.
