South DaCola

Midcontinent Signature Sponsorship of the Events Center

Today, the city (mostly Q-tip Smith & MMM) announced the deal with Midcontinent. $1.6 million over 10 years (160K) a year. In the press conference, Smith said the sponsorship would go towards operating expenses at the EC.
So some questions;
1) Will Midco have the opportunity to sell air time to the NCAA or ESPN when games are played there?
2) Will Midco be supplying the equipment at their expense (fiber, servers, tv’s etc.)?
The council just found out about the deal today, and still does not have a copy of the contract yet, even though they have to approve the deal. Once again they were left in the dark on the negotiations but are being asked to approve a deal they were no part of. No surprise, standard operating procedures from the mayor’s office.
At first glance it seems like a good deal for the EC, but the devil is in the details.
Exit mobile version