While I found the campaign partially clever, I guess I would not have used that particular phrasing. But this is not the first time a government agency has come up with a silly motto. Remember the Downtown parking motto, Look for the Gold ‘P’? And who can forget Kmart’s “I just shipped my pants.”
I challenge my readers to come up with ‘other’ phrases in the comment section that don’t refer to bodily fluids, poop or masturbating. I don’t think it should be too hard.
What I find troubling though is that $100K of tax money was spent on an ad campaign that won’t even be launched. Does that mean we will get a refund? Or will Lawrence and Schiller do a new campaign at no cost?
As you remember, L & S is famously known for getting No-Bid contracts with the state for marketing campaigns, millions of dollars of them. I also find it ironic that one of the founders of the company, Craig Lawrence, a self admitted ultra conservative and chair of the SD Republican party wouldn’t have a little pull in getting L & S to come up with better ad campaigns that don’t reference masturbating, peeing or pooping your pants.
Talk about getting caught with your pants down, but not behind the wheel of course.