A simple city logo, what a concept!
It’s only been a few brief days after city directors and even city councilors proclaimed we needed to raise water rates because the 2nd penny is for roads. They even dared to ask the question, “What road projects are you willing to give up if we were to fund water and sewer pipes from the 2nd penny?”
Well, none, McFly, if you budget and appropriate the 2nd penny correctly. Something, they proved once again today, they struggle with;
Sioux Falls Parks and Recreation unveiled a new and updated logo today.
Over time, the logo will be updated on park signage, vehicles, and more.
First off, re-branding is something that is usually done to freshen up a product or service you are already providing. In other words, you are trying to re-sell something old. Except the parks system is not for sale, in fact, for the most part it is free, and in some cases to overpriced for some to afford (swimming). I have often said city department logos should be very simple. Use the city seal with the words of the department in either Times New Roman or Helvetica next to the seal, like Public Works, Health Department, etc.
Secondly, the cost to rebrand will probably be close to a $500K or more, even with our own sign department. That’s a lot of sewer pipe that could have been laid.
We have a mayor who is always so hell bent on selling our town, which isn’t always such a bad thing, but really Mike, you don’t have to sell us something that is already FREE and considered by the citizens as our best asset. Now go fix some roads and water pipes instead fiddling around in art departments.