After speaking to several Democratic candidates for the state legislature this year, I realized where some of them threw their money away, on a certain ‘consultant’ that was ‘helping’ with several of the legislative races and some of the ballot measures. And they didn’t come cheap. As for their winning record, they haven’t been too successful at winning. They have only won a handful of races over the past few years.
While having a consultant is sometimes a good idea, for smaller districts, it is really a waste of money. As I have pointed out in the past besides leaning on party assistance, sometimes it is just best to work directly with a printer/direct mailer. When dealing direct, you not only have a contact with a person that actually is doing your print work, you will be saving a lot of money. Why? Printer’s usually only make a profit from the printing services they supply, while dealing with a consultant or broker, you have to pay out commissions. Commissions vary, but a 40% markup is typical, plus there consultation time. This could be a lot of money, especially when you don’t have a lot to begin with.
I won’t even mention who this person was, because after their performance in this last election, I think their record will speak for itself.