I’m not sure what the demographic is. My assumption has always been it is businesses and elderly who still have a subscription. Below you will see a memo sent to the city council (they have to designate the paper, the official paper of the city for legal notices on Tuesday night). With a city of 178K and over 60K households, the circulation numbers are not exactly stellar (19,568 weekdays and 31,468 on Sundays). Compare that to Yankton with a pop of 14K and circulation of 7,300Â or Mitchell with a population of 15KÂ and circulation of 9,400 or Aberdeen with a pop of 26KÂ and a circulation of 10,700, and it seems the small town papers have more support.
