Political advice? Not even going there.
A guess this is why the business community in Sioux Falls trusts Jodi, she makes wise decisions even when it comes to her own business model;
This Labor Day signals the start of another season: election season. The campaign talk, asks and advertising in local, state and federal races will increase from here.
I’m excited to see interest from so many varied individuals in running for office. It’s going to be interesting to watch many of these races unfold.
I’ll mostly observe from the sidelines, though.
You won’t see SiouxFalls.Business carrying candidate announcements, debates or political advertising. There is a lot to be said in business for knowing who you are and what your role should be in the marketplace and then fulfilling that role the best you can. For us, it’s covering Sioux Falls-area business. And there is plenty of that news to cover. While I don’t rule out addressing issues of relevance to business that come up in the course of a campaign, that’s about the only minimal coverage I anticipate doing.
You may say that Jodi will be missing out on a potential lucrative revenue stream, but in the business she is in, content marketing, that may be the LAST route she wants to go. I applaud Schwan staying out of politics this election season.
As I look back on all the years I have been blogging (I was actually a blog contributor going back almost 20 years) I sometimes wish I wouldn’t have picked art, editorial cartooning and politics to blog about. They are all highly controversial topics. No matter what you say, you will have people either hate half the things you write about 100% of the time or only like 50% of things you write about 100% of the time, or something like that. I get it, not everyone will agree with your point of view. When you blog about politics, it’s much easier to make enemies than allies. But hey someone has to do it, it’s just not going to be Jodi Schwan. Good for her.