Remember the $17 million dollar impact promised by the CVB for the soccer tournaments which was closer to $3-4 million. Well they are at it again, pulling numbers straight from their rearends;
When Garth Brooks takes over the Denny Sanford PREMIER Center the next two weekends, he’ll bring with him a $12.5 million dollar direct economic impact according to the Sioux Falls Convention and Visitors Bureau.
I will have to give the EC credit for telling part of the story . . .
Semrau says if the 11,000 people attending each show spend at least $10 on food, beverages or memorabilia, that’s roughly $1 million in taxable sales alone.
. . . if you do the math, that is $35,ooo in tax revenue (3.5 pennies), and $1 million straight in the pockets of SMG and straight out the door of Sioux Falls into their shareholders bank account.
But it gets even better, because the $12.5 million number reported last night jumped to $36 million according to the Stormland-TV reporter this afternoon.
I guess if you have a rearend and you can pull large numbers from it, you can work for the CVB. And do it with a straight face.