So I got the below postcard. I have don’t have kids and don’t intend to, but for some reason I received this. Besides the fact that the district really needs to invest in a mailing list which would save them (us) thousands in postage and printing fees (believe it or not you can purchase these lists, and they really don’t cost much) they did not even bother to target the mailer to people with kids, as you can tell from the addressing ‘resident’ and it coded as a ‘walking’ list. This means every mail carrier basically receives a stack of these cards and drops them in every mailbox on their route. Think pizza coupons.
As a former graphic designer specializing in direct mail this card is a huge fail and not just for the lack of targeting the audience;
• You should never use a typeface smaller than 10 PT, this borders on 4-6 pt.
• You should always just give the information that is important and lead them to resources, it is called the KISS theory in marketing (Keep it simple stupid).
• The entire front of the postcard was not utilized.
This was a great exercise in using taxpayer money to fill the landfill. But hey when you bilk the taxpayers for $300 million in a dubious election, what’s another couple grand?
