So a few weeks ago I was riding thru Falls Park (I usually do a couple rides a day thru DTSF just to see what projects are going) and I noticed the new sign at Falls Park; this ugly navy blue and orange sign that said ‘The Falls’. Didn’t think much of it because it looked like a temp sign for the Winter Wonderland. I thought one of the local liquor distributors printed it, LOL.
First off, it is called Falls Park, because the Falls are there and it is a park. This is ‘naming’ 101. So I am confused why we wanted to shorten the name, not by much, and create some kind of branding for the park.
I have worked in printing and marketing since 1993 and the best rule of thumb if something isn’t broken don’t fix it. Not sure why we need to rebrand Falls Park? It has been there thousands of years and it’s natural beauty is what makes it.
Now there are upgrades on the horizon, but instead of RE-BRANDING maybe we just need to promote the PARK!
It often cracks me up with Mayor Poops renaming things, but NOT explaining why, because he knows it is just a whim.
I have some feelers out there and hope to have the REAL reason this park was renamed.
As a former city official said to me today; ‘Where were the public meetings to let the public in on renaming the park?’ And this person makes a great point. Let the public in on changing the identity of the park, you might just find some great results. But Authoritarians know everything, just ask them.
When you run a MILITANT ANTI-OPEN GOVERNMENT REGIME, opinions are like diapers.
If I was in charge of re-branding Falls Park I would rip every single piece of concrete out of the park, I would tear down the gift shop and observatory tower and would transform the park into a naturalist site with native flowers, grasses, etc. It would truly be beautiful, and ironically if you used native flowers and grasses, the maintenance would be minimal.
Poops vision is turning the place into Disneyland. How I hate Disneyland.
If it ain’t broke, don’t fix it. Falls Park has become known locally and nationally. There’s a lot of advertising portraying the area as inner city solace. It will be hard not to laugh when someone asks directions to the Sioux River Bypass or Carp fishing. I’ve yet to walk into Huether Tennis. If the falls gets renamed rename Park, it will befkj m associated with homeless, drug deals, dog poop, and religious fanatic flop house.
How about a ‘Mr. Mayor’ vanity plate instead?
I’m surprised they didn’t sell a sponsorship and change the name to “MarketBeat Park”.
Allie Hartzler idea probably