Excerpt from the SF Business Journal about Fresh Produce/Pick Fresh
Ted Heeren, co-owner of Fresh Produce, said that nontraditional advertising, which includes word-of-mouth, guerrilla and buzz marketing, is more interesting and less invasive.
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Their concept is to pull in a talented pool of freelancers instead of hiring full-time employees. “It’s sort of an anti-agency,†Heeren said.
The cooperative leads to more original thinking, he said.
“We worked in a traditional agency,†Heeren said. “There was this lack of freedom. It seemed like there must be a better way.â€Â
Q: Where would you like to see the business in five years?
Heeren: “On Madison Avenue. … Kidding. … My romantic and naive vision is that in five years we have a little farm outside of town where we develop the latest and greatest communication art of all time. We make the barn into a think tank. The silo is a studio. And when we’re done for the day, we hit the garden for some weeding. I would also like to have a few chickens out there. My dad raises a breed that actually lays colored eggs. Maybe he’ll donate a few.â€
Hart: “I’m sure we’ll be in a new location. … We’re outgrowing our current home. But my hope is that five years from now, we’re developing deeper relationships with our current clients, growing right and still enjoying a small, tight-knit group of people that love to hang out together.â€
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opps sorry about that here is what I wanted to post.
It sounds to me like you might be spending to much time on the internet. These connections with Pick Fresh or ted seem a bit far-fetched, but who am I to say I have not been scouring the internet to prove his guilt.
But as far as the art itself maybe this is what Downtown Sioux Falls needs. We have a nice scene downtown that appreciates originality and independence. The kites are at least more interesting then spraying “arts fartsy” in bad graffiti font downtown hoping people will find it interesting. That circulator stuff didn’t get any response because it was canned and unoriginal. These kites although a bit cheesy got people excited.
I don’t mean to offend anyone but maybe l3wis was right where is your work? At least there are people in the community strong enough to put themselves out there and not just get fat and angry looking at a computer screen.
I hope these are just growing pains for whoever think tank is fresh pick or not. and that we see what they are capable of in the near future.
eric
First off, most of my ‘details’ are sent to me by my ‘peeps’. Trust me, I don’t have the time or the desire to care what Ted or TT or K Bird are up to. This was pointed out to me last night so I put up on my blog to see if anyone had details about it, just putting info out there, that’s what bloggers do.
I agree with you 100% that public art needs to change drastically in SF but regurgitating something other places have done just kind of makes me sleepy. But that’s my personal opinion, so if other people like it, cool beans, or whatever you emo kids are saying these days.
The ironic thing about this ‘guerilla art’ project isn’t really about changing the arts scene in Sioux Falls, it’s about handing the copy-cat baton to the next generation, and trust me, I know more then you can imagine about the ‘arts’ in Sioux Falls.
BTW, I have an exhibit DT right now at Michelle’s coffee, maybe you should check out what this FAT ANGRY guy can do, or maybe you can go fly a kite.
that’s funny….
Hey, AG, I don’t want to drive the Zamboni . .