Apparently, nobody does what Fox News does better than Fox News – especially not MSNBC.

After on-air squabbles with each other and guests and continued poor ratings, David Gregory will now anchor political coverage.

It seems that liberal viewers, who were clearly the target audience for MSNBC’s coverage, prefer the dispassionate, boring, straight news to some blowhard telling them what he thinks of it all. Lesson learned. If you want to get people to watch your blowhards, social conservatives seem to be a more willing market – provided they agree with you.