Talk Radio

The Talk Radio Business Model – Above All Else, Prey Upon Fear

l3wis November 6, 2009 1Comments

Have you ever stopped to actually think who the core demographic of talk radio really is? Who are the people who can devote three or more hours of their day to a particular program or radio station? Who are the types of people who listen to the drivel day in and day out while nodding in agreement or repeating the clever insults and catch phrases to their friends and family? Who are the people who actually think the talk radio pundits are actually journalists as opposed to their true role as entertainers?

I’ve often wondered who these people are, and I often wonder what common trait exists among those who clearly pull 98% of their political opinions from one particular talk radio host or another. These are the people who are always convinced political party ‘A’ is right while political party ‘B’ is wrong, and I’m sure everyone has met a few of them in their lifetime.